Once again Highland Brewing is launching “Give Back with Gaelic”, a program that aims to support hospitality workers that have been especially hit hard the past year and a half.
The program, started last year in response to the pandemic, runs from September through the end of the year. Leisure and hospitality unemployment rates still exceed the national unemployment rate by 3.6% according to recent data from the U.S. Bureau of Labor Statistics. During the campaign, Highland Brewing will give a portion of the proceeds from sales of their flagship amber ale, Gaelic Ale, to seven locally significant non-profits aimed to support the hospitality community.
Highland’s Family Owner and President, Leah Ashburn, said, “We have first-hand experience navigating pandemic-related hospitality challenges in both of our taprooms. However, with customers purchases from across our footprint and the support from our wholesale partners, we have the ability to repeat this giving program. Highland will continue to do whatever we can to help pay it forward to so many of our own who still need support during this long road to recovery.”
The program is expected to raise more than last year’s $25,000 for the following organizations:
• North Carolina Restaurant Workers Relief Fund (NC)
• Second Harvest Food Bank (NC)
• Food Bank of Central & Eastern North Carolina (NC)
• South Carolina Restaurant and Lodging Association (SC)
• Virginia Restaurant and Hospitality Relief Fund (VA)
• Tennessee Action for Hospitality (TN)
• Giving Kitchen (GA)
Look for the updated Gaelic Ale packaging featuring a red “Give Back with Gaelic” banner in retailers across the Southeast region.