MEGa Deal: UpCountry Brewing’s New Menu

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MEGa Deal: UpCountry Brewing’s New Menu

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With the release of its new menu, UpCountry Brewing is now offering even more classic brewpub fare, such as tacos and burgers.

Chef Matt Kovitch is excited to introduce a larger selection of pub cuisine that combines old favorites like UpCountry’s stone-fired pizzas with new creations like the Big Cheesy grilled cheese sandwich. He says the new menu is especially suited for the West Asheville community which Upcountry calls home. Chef Kovitch loves getting the opportunity to sample new recipes, especially with UpCountry’s daily specials. The restaurant has also changed its exterior appearance, adding more outdoor patio seating as well as additional parking.

Right now, you can get a $20 UpCountry gift card for just $10 with my latest Asheville MEGa Deal. Get yours from this link, and tell them Meg the Asheville Deal Lady sent you.

In addition to the new food menu, UpCountry will be premiering several new beers in the near future. Their American Wheat beer, called “Cool Wheat,” is less than 5% alcohol and made with Amarillo Hops. The flavor is “a little fruity, but not over the top”, according to Head Brewer Jordan Veale. They have also created a new version of their “Kettle Sour” beer, as well as an American Lager that Veale calls a “lawn-mower drinking beer.” This July, UpCountry will also begin canning their own beer. So, when you stop in for dinner, you will be able to bring a 4-pack of 16-ounce cans home with you.

While Veale is excited to unveil his latest creation, his favorite beer will always be UpCountry’s “Only Always Blonde”. This ale was made specifically for his wedding in 2015, which took place on the brewery’s music stage. Veale says, “I thought it was just gonna be a one-time thing, but then it was received so well that it was added to the regular beer menu. It’s a pretty good transition beer for people that don’t think they like craft beer. It seems to bridge that gap.”

Chef Kovitch is excited to see UpCountry kegs appearing in local bars and restaurants in the near future. “We’re still less than a year old; it’s awesome to see new people visit and get excited by what we are doing.” Kovitch, feels strongly that their reputation for excellent service and good, quality food will continue to propel UpCountry forward in the community.

With the recent changes, UpCountry will continue to be the place to go for great local entertainment. UpCountry Brewing has always supported great local music but now they are taking a huge step forward by making all shows free to the public. UpCountry continue to host its Old Time Jam every Monday night, early dinner shows on Thursdays, and live music on Fridays and Saturdays. On June 24, the brewery will also host the third installment of the Little Crafty event, a quarterly craft fair featuring the works of local artists. The event will also coincide with The Odditorium’s monthly yard sale, held across the street.

Both Kovitch and Veale agree that happy customers are what make their jobs worthwhile. “The reward when people eat your food, drink your beer, and leave with a smile on their face,” Kovitch says.

Veale adds, “Sometimes it takes 3 to 4 weeks between the time when we start to create a beer and when it’s finished. So, you’ve put a month of work/effort into something. When you see that first pour go out to someone in the bar, you see that make someone’s day.”
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Meg Brunton

Meg Hale Brunton is a graduate of UNC Asheville. She has been a contributing writing for Sophie Magazine, Mountain Xpress, The Hendersonville Times-News and the Asheville Daily Planet. In addition to the Deal Specialist for, she is also a local singer, actress, and former frontwoman of the Bombs Away Cabaret. She currently lives in Woodfin with her husband and their four dogs.

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